Exploring relationships between touch perception and surface physical properties

This paper reports a study of materials for confectionery packaging. The aim was to explore the touch perceptions of textures and identify their relationships with the surfaces' physical properties. Thirty-seven tactile textures were tested including 22 cardboards, nine flexible materials and six laminate boards. Semantic differential questionnaires were administered to assess responses to touching the textures against six word pairs: warm-cold, slippery-sticky, smooth,-rough, hard-soft, bumpy-flat, and wet-dry. Four physical measurements were conducted to characterize the surfaces' roughness, compliance, friction, and the rate of cooling of an artificial finger when touching the surface. Correlation and regression analyses were carried out to identify the relationships between the people's responses and the physical measurements. Results show that touch perception is often associated with more than one physical property, and the strength and form of the combined contribution can be represented by a regression model. © 2009 Chen, Shao, Barnes, Childs, & Henson

The mediating role of perceived fairness in consumers’ response to post-purchase ‘out of stock’ in an online grocery context

This study investigates consumer response to a retailer’s substitution policy when facing post-purchase ‘out of stock’ (OOS) in an online grocery shopping context. Substitution policies (timeliness of OOS notification; and substituted product) can have detrimental effects on consumers’ satisfaction with the retailer and behaviour response (whether to accept or reject the substitution). As post-purchased OOS indicates a failure of service, the study focuses its investigation on the mediating effects of perceived fairness (PF) of retailers’ substitution policies on consumers’ response. It is predicted that procedural fairness will have a stronger effect on mitigating consumers’ negative OOS experience than distributive (outcome) fairness. The research will be conducted using three online scenario based experiments

Major Histocompatibility Complex I and II Expression and Lymphocytic Subtypes in Muscle of Horses with Immune-Mediated Myositis.

BackgroundMajor histocompatibility complex (MHC) I and II expression is not normally detected on sarcolemma, but is detected with lymphocytic infiltrates in immune-mediated myositis (IMM) of humans and dogs and in dysferlin-deficient muscular dystrophy.Hypothesis/objectivesTo determine if sarcolemmal MHC is expressed in active IMM in horses, if MHC expression is associated with lymphocytic subtype, and if dysferlin is expressed in IMM.AnimalsTwenty-one IMM horses of Quarter Horse-related breeds, 3 healthy and 6 disease controls (3 pasture myopathy, 3 amylase-resistant polysaccharide storage myopathy [PSSM]).MethodsImmunohistochemical staining for MHC I, II, and CD4+, CD8+, CD20+ lymphocytes was performed on archived muscle of IMM and control horses. Scores were given for MHC I, II, and lymphocytic subtypes. Immunofluorescent staining for dysferlin, dystrophin, and a-sarcoglycan was performed.ResultsSarcolemmal MHC I and II expression was detected in 17/21 and 15/21 of IMM horses, respectively, and in specific fibers of PSSM horses, but not healthy or pasture myopathy controls. The CD4+, CD8+, and CD20+ cells were present in 20/21 IMM muscles with CD4+ predominance in 10/21 and CD8+ predominance in 6/21 of IMM horses. Dysferlin, dystrophin, and a-sarcoglycan staining were similar in IMM and control muscles.Conclusions and clinical importanceDeficiencies of dysferlin, dystrophin, and a-sarcoglycan are not associated with IMM. Sarcolemmal MHC I and II expression in a proportion of myofibers of IMM horses in conjunction with lymphocytic infiltration supports an immune-mediated etiology for IMM. The MHC expression also occured in specific myofibers in PSSM horses in the absence of lymphocytic infiltrates

Predicting Purchase Intent Using Pragmatic and Hedonic Kansei Engineering Scales: A Case Study of Kitchen Equipment in China

A Chinese premium kitchen equipment manufacturer was interested in knowing what their consumers liked about their product, and how they could use this to strengthen their market position. They wanted a set of repeatable scales that could be used to both evaluate their own products for future development and to benchmark competitors for sales predictions. To be successful, kitchen equipment should function perfectly, be easy to use and have emotional attributes that appeal to consumers. Kansei Engineering methods have previously been used to support the development of scales to improve the emotional response to such products. However within the Kitchen Equipment industry, there is rarely the time or resource available to implement a full and comprehensive Kansei Engineering analysis within a new product development process. We used a simplified Kansei Engineering process with two notable differences. To develop a set of useful scales we used a mix of hedonic and pragmatic adjectives and we used Kano analysis as a means to systematically reduce the number of adjectives. A factor analysis found four Kansei factors and scales were developed to measure them. The major factor was a Hedonic Scale. The next three factors measured more pragmatic attributes and specifically were: User Interface Quality, Smoke Extraction Quality and Ease of Cleaning. The four factors contributed to 70% of the variance. These factors can be used by the company as repeatable measurement scales to both evaluate their own products for future development and to benchmark competitors for sales predictions

Determination of an optimal dosing regimen for aspirin chemoprevention of 1,2-dimethylhydrazine-induced colon tumours in rats

In order to establish an optimal timing and duration of aspirin treatment in the chemoprevention of 1,2-dimethylhydrazine (DMH)-induced colon cancer in rats, colon tumours were induced using an established protocol and aspirin was given in the diet at 500 p.p.m. during various stages of colon carcinogenesis. Results indicate that only aspirin treatment throughout the entire carcinogenic period significantly reduced tumour incidence and volume whereas intermittent aspirin dosing increased tumour number and/or volume, suggesting that aspirin must be used for an extended period in order to gain any chemopreventive benefit. © 1999 Cancer Research Campaig

Analysis of a capped carbon nanotube by linear-scaling density-functional theory.

The apex region of a capped (5,5) carbon nanotube (CNT) has been modelled with the DFT package ONETEP, using boundary conditions provided by a classical calculation with a conducting surface in place of the CNT. Results from the DFT solution include the Fermi level and the physical distribution and energies of individual orbitals for the CNT tip. Application of an external electric field changes the orbital number of the highest occupied molecular orbital (HOMO) and consequently changes its distribution on the CNT

Comparison of Kansei Engineering and AttrakDiff to Evaluate Kitchen Products

Kansei Engineering can be used to create scales to measure perceptions and evaluations of products in a particular context. To what extent do specifically constructed Kansei scales reveal more information about a product than a more generic, prestructured instrument, such as AttrakDiff? This case study identified relevant affective and pragmatic Kansei attributes that influence the purchase of a range hood (cooker hood). 102 customers rated the extent to which each of 10 range hoods possessed these attributes. In addition, AttrakDiff was used to measure hedonic and pragmatic quality perceptions. There was a general high correspondence between AttrakDiff and Kansei. While Kansei provided richer and more specific feedback, it was more resource intensive to carry out

Conditionality in context: Incapacity benefit and social deprivation in Merthyr Tydfil

2.1 The welfare contract..........................................................................